To deepen this conversation, I want to share the definition of coaching from Alchemy of Coaching, created by Master Coaches Ray Charlton and Ian Saunders, my own teachers and mentors. Their explanation brings clarity, depth, and integrity to what coaching really is (and what it isn’t).
It’s a perspective I trust deeply, and I hope it helps you explore whether coaching might be the right step for you.
What Can You Expect From a Coaching Relationship?
When it comes to professional growth, there’s no shortage of advice. Books, podcasts, colleagues, friends, and family, everyone has a view on what you might need.
All of this can be useful. But the real insight comes from pausing to reflect: What am I hoping to achieve? What kind of support do I truly need right now?
You might need a mentor, someone with specific industry experience or who has built a business themselves. Or perhaps a business coach with financial or operational expertise.
But coaching is something different. Working with an accredited coach means working with someone whose primary focus is you – your development, your clarity, your confidence.
A coach has great questions for your answers
A mentor has great answers for your questions.
My own practice blends both coaching and mentoring. In some relationships, the two are distinct; in others, they shift and evolve based on your needs.
So where does coaching fit? And when might mentoring be more appropriate?
You might need a coach if you are…
- Navigating a specific leadership challenge and need to shift your perspective.
- Looking for accountability as you work towards important goals.
- Developing a new skill, influencing, executive presence, or strategic thinking.
- Stuck in overthinking or indecision and need clarity to move forward.
You might need a mentor if you are…
- Thinking about your long-term career or business trajectory and want guidance from someone who’s been there.
- Looking for wisdom and practical insight from someone with direct experience in your field.
- Facing a major transition — stepping into leadership, launching a business, or scaling an organisation.
- Seeking introductions or connections within your industry.
Often, the most valuable support is a blend.
You may begin with a coach to tackle a specific challenge and later turn to a mentor for broader career insight — or vice versa. Many leaders benefit from both, sometimes simultaneously.
What matters most is working with someone who can recognise which mode is needed — and when. Someone who understands the difference and can shift accordingly.
I trained with two of the best coaches in the industry — Master Coaches and coach trainers, Ray Charlton and Ian Saunders of Alchemy of Coaching. Their explanation of what coaching is (and isn’t) is as clear and grounded as any I’ve come across. Rather than recreate it, I’ve included it below to offer their perspective in full.
Download – What is Coaching Alchemy 2025
