Building a Purpose-Driven, Sustainable Growth Plan
My blend of consulting and coaching, challenge and support, helps ambitious businesses navigate the complexities of growth. Whether you’re scaling rapidly or laying the groundwork for expansion, I provide the guidance and strategic insight needed to build a credible, actionable business plan.
What does growth mean to you? How fast do you want to grow, and at what cost? What constraints matter most in your business right now?
Growth impacts your resources, customers, culture, and cashflow. It often demands personal sacrifices and impacts team well-being. Together, we’ll define the right pace of growth for you, building strong foundations and inspiring strategies.
I work in a proven, systematic way to help you define and implement the right growth plan for your business, step by step.
Why You Need a Business Plan
Not everyone believes they need a business plan, but without one, you risk letting external forces dictate your future. I often remember the exchange between Alice and the Cheshire Cat in Alice’s Adventures in Wonderland:
“Alice: ‘Would you tell me, please, which way I ought to go from here?’
The Cheshire Cat: ‘That depends a good deal on where you want to get to.’
Alice: ‘I don’t much care where.’
The Cheshire Cat: ‘Then it doesn’t much matter which way you go.’”
If, unlike Alice, you do care where you go, then you might start by asking these questions:
1
How much do I love what I am doing and know why am I doing this?
2
Do I have a clear direction for where the business is heading?
3
How confident am I in the business’ financial health?
4
What market do I serve, and is it sustainable in the long term?
5
Who is coming on this journey with me?
6
What will I use a business plan for?
Regardless of the organisation size, or sales level, if you don’t have a plan, then you will end up wherever the winds of chance take you. You will be buffeted by market turbulence, competitor intrusion, and employee challenges!
A well-structured business plan helps you take control and navigate growth proactively, mitigate risk, and build resilience to weather those storms you can’t control.
Real Results, Lasting Impact
“Penny has been instrumental in professionalising our business and helping me grow as a leader. She’s not just a coach—she’s an extension of our team, bringing calm, clarity, and invaluable guidance. Thanks to her, we’ve achieved sustainable growth while maintaining balance in our personal and professional lives.”
Graeme Purdy, Rowen Partnership
What is the Most Important Issue you Face?
1
Are You Growing Really Fast?
Is the pace of growth keeping you awake at night—both exciting and terrifying? Scaling a business requires solid foundations. Do you feel overwhelmed by juggling priorities and don’t know where to focus first?
I have a systematic approach to creating an ambitious and achievable plan for the immediate future, and you will feel back in control and able to focus on what matters most. We typically work on a 3-year strategic business plan.
2
Are You Building Out an Existing Plan?
Is your plan hitting roadblocks? Are your leaders aligned with the vision? Are you attracting new investment?A business plan works only when it is clear, actionable, and embraced by everyone in the organisation. I can help ensure that your purpose and goals are clear, and that your team feels empowered to execute the plan effectively.
3
Executive Education
Learn how to foster innovation, or excellence, how to cultivate a growth mindset, or handle high-stakes conversations effectively.
My tailored talks, workshops, and programmes equip teams to grow in confidence and capability, building resilience and greater personal happiness.
I sometimes bring in topic experts, to provide depth and breadth when needed, and am privileged to work in world class executive business education programmes.
My Approach
Successful growth isn’t just about increasing revenue or market share—it’s about growing in a way that aligns with your purpose, your people, and your long-term goals. I help leaders blend business acumen with self-awareness, empathy, and interpersonal skills, ensuring that your people grow alongside your profits.
Leaders must broaden their horizons, look up and out, get away from the everyday detail. If you don’t have a clear plan and a fully engaged team, how will you find the time to think about technology innovation, market leadership, or personal growth?
Building a sustainable, successful business requires clarity and focus. That’s why I follow a proven, four-stage methodology tailored to your unique needs:
Discover
We begin by assessing your business’s current state, highlighting strengths, challenges, and growth opportunities
Direction
Together, we define your goals and ambitions, creating a clear and actionable vision for the future
Design
We explore options, prioritise strategies, and craft a roadmap to achieve your objectives
Deliver
Finally, we set milestones, measure progress, and ensure ongoing success
Throughout this process, I draw on widely recognised tools like the Business Model Canvas, Customer Value Proposition, and Culture Design tools to create a robust strategy tailored to your business.
Real Results, Lasting Impact
“Working with Penny was transformative. She provided the clarity and strategic thinking I needed at a critical time for my business. Her ability to ask the right questions, align my goals, and guide me with care and professionalism made all the difference. I wouldn’t hesitate to recommend her to anyone seeking clarity, growth, and balance.”
Nadia Nagamootoo, Founder & CEO, Avenir Consulting
Benefits of Working with Me
You need more than a great product and awesome work ethic to build a sustainable, successful organisation that attracts and retains the best talent.
You need someone with experience to ask tough questions and help you develop inspiring solutions; to see the ‘wood for the trees’, to measure what matters. I’m here to help you focus on what’s important to you, and that isn’t always obvious. We need to ask some really good questions, before we get to meaningful answers.
Here’s why clients choose to work with me:
Tailored support for your unique needs and goals
Expertise in scaling ambitious businesses
Transformative culture design rooted in shared values
Accredited Executive Coach with extensive experience
Unwavering commitment to your success and well-being
Insights for Change
Take a look at my insights. I share suggestions on more effective leadership, and what I have learnt personally and professionally in the work and through stimulating conversations with clients.
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Let’s Talk
Let’s work together to grow your business in a sustainable, impactful way. Reach out to discuss how I can help you create a tailored growth plan.
