Brand Strategy

Penny Tunnell

Helping you turn vision into reality

Training Course

BRAND STRATEGY

WHO IS IT FOR?

Managers and business owners seeking to develop a successful, differentiated, focused business.

WHAT WILL I GET OUT OF IT?

A pragmatic plan for developing your brand to gain competitive advantage, and an understanding of brand strategy.

The Content

The theory and elements of brand strategy and why it matters to your business
Your brand values, personality and story
Your competitive environment and brand positioning
Target customers and value proposition
Brand saboteurs and champions
Manage your customer’s experience of your brand
Brand impact on sales & marketing plans
The emotional benefits of your brand and buying behaviours
Logo, creative, collateral and brand visualisation
Learn how to be clear, consistent and compelling!
Create your ‘brand plan’

DURATION: Full Day

COST: £195 + VAT

NEXT DATE: TBC

EMAIL FOR MORE INFO