Brand Strategy

Penny Tunnell
Helping you turn vision into reality

Training Course

BRAND STRATEGY

WHO IS IT FOR?

Managers and business owners seeking to develop a successful, differentiated, focused business.

 

WHAT WILL I GET OUT OF IT?

A pragmatic plan for developing your brand to gain competitive advantage, and an understanding of brand strategy.

The Content

 

  • The theory and elements of brand strategy and why it matters to your business
  • Your brand values, personality and story
  • Your competitive environment and brand positioning
  • Target customers and value proposition
  • Brand saboteurs and champions
  • Manage your customer’s experience of your brand
  • Brand impact on sales & marketing plans
  • The emotional benefits of your brand and buying behaviours
  • Logo, creative, collateral and brand visualisation
  • Learn how to be clear, consistent and compelling!
  • Create your ‘brand plan’
DURATION:  Full Day
COST:  £195 + VAT
NEXT DATE:  TBC