Leadership Development Programme

Penny Tunnell
Creating Excellence in your Product, Process and People

New! The Alchemy Leadership Development Programme



Many business owners and directors have told me how hard it is to find an affordable high quality development programme for themselves or their senior managers.


I have been mulling this over for a while because I see the gap too and my own research has shown the available courses out there are too generic and impersonal or are very expensive.


I have therefore asked an expert in the field of management development, who has worked on several business school programmes, to provide a course specifically for my contacts and I am really excited with the programme we have put together.



The primary objective of the Alchemy Leadership Development programme is to provide a mixture of theory and practice so that participants can improve how they lead and manage; and to provide useful ideas and tools to further their development. This is achieved via inputs, discussions, exercises and group work. By sharing their experiences and completing exercises with other managers participants will broaden their range of skills, ideas, tools and opportunities.


There is an expectation that participants will be willing to share their experiences, to learn with others and to contribute to the workshops. It is an explicit expectation of the tutors that all participants will ensure they are able to attend each workshop and to complete any pre and inter workshop work.




Results for participants:


  • Gain a range of key management skills
  • Put new skills into practice in your own role
  • Build your leadership capabilities
  • Motivate and engage teams, manage relationships confidently
  • Develop your leadership skills using your own knowledge, values and motivations
  • The four individual coaching sessions – which take place between workshops, will help to embed learning and enable greater stretch, and challenge targets to be reached.




  • Effective and confident managers
  • Better relationships and communication in teams
  • Measurable results: workplace-based assessment ensures new skills are effectively transferred to your business.




This programme is ideal if you are have management responsibilities but no or little formal training, and are serious about developing your abilities. It is also appropriate for managers with experience who want to learn more formal leadership and management ideas, so that they have make a step change in their capability.

Download the programme

Design Criteria

Each workshop will last a full day and will have the following elements:


  • Inputs on the topics illustrated below. Materials to take away, pre and follow-up reading
  • A session (s) to practice key aspects of the workshop material together with exercises for participants to continue after the workshop
  • A session on “Applying material and practice” to each individual’s situation, together with how will they (and their own manager) measure progress and success
  • Exploring and agreeing next steps


Over the complete set of workshops the following are seen as key areas for development:


  • Building confidence and competence, especially leadership and management
  • Assessing current skills and setting personal targets for improvement and growth
  • Acknowledging differences and finding ways to more effectively manage difference
  • Learning from each other and valuing the experiences of others in ‘apparently’ very different departments
  • Explore personal behaviours and patterns of behaviour possibly with the use of an instrument like MBTI or Strengthfinder

The Workshops

Day 1. Personal Leadership


OBJECTIVE:  To set the scene for the series of workshops and then focus on individual aspects of leading and managing.


  • Managing self and Leadership styles
  • Managing time
  • The difference between Strategy and Tactics
  • Managing upwards
  • Giving and receiving feedback
  • “letting go of control” and Delegation
  • Setting performance standards for self and others
  • Judging [recognising] Performance – good and not good


Day 2. Effective communications


OBJECTIVE: To understand the how, what and why of effective communication. To begin learning about ‘the leader as coach’


  • Different types of communication
  • Managing the communications with clients, customers and other stakeholders
  • Use of language and the impact of language on relationships
  • Meetings – running them and being effective in meetings
  • Delivering effective presentations
  • Being effective when people have different communication preferences
  • Exploring the consequences of poor communication
  • The Leader as coach


Day 3. Building teams & organisations


OBJECTIVE: Understanding what makes a team and how to begin the journey towards being a high performing team.


  • What is my team and what teams am I in as a member? Being an effective player
  • Where does what I do impact others in my team?
  • How does my team impact other teams
  • The benefits of working more effectively together
  • Making the team more than the sum of the parts
  • Producing a vision for my team
  • Setting goals to become a High Performing team


Day 4. Developing people


OBJECTIVE: Understanding what is needed for the leader/manager to develop their staff and to create initial action plans for their own people’s development


  • Everyone is different – how to respond effectively to differing styles and needs
  • Setting development targets for me and members of my team
  • How to manage the development of members of my team
  • Sharing ideas for development that have worked for me or people I know
  • Giving feedback as a means to aid personal development
  • Appraisal processes
  • Induction


Day 5. Handling difficult conversations


OBJECTIVE:  How to manage difficult conversations with team members e.g. poor performance, lack of motivation, failure to deliver what has been agreed, inappropriate behaviours.


  • What are the challenges of difficult conversations?
  • How to prepare for a difficult conversation
  • What are the common difficult conversations?
  • Giving bad or challenging news to clients, customers and stakeholders as well as team members
  • Practicing difficult conversations


Day 6. Pulling it all together and action plans for the future


OBJECTIVE:  To consolidate learning from days 1-5 and create action plans to continue their learning and development.


  • What have I learned?
  • What next for my personal development?
  • What happens when I go back to the workplace? How do I update my boss/team on the programme?
  • How do I monitor myself and measure my own growth and performance?
  • Keeping the relationships formed during the programme going

The Logistics



The programme will cost £4,000 per person. The price includes the 6 one day workshops, 3 x 1 to 1 coaching sessions between modules to help embed the learning and all programme handouts and materials. All refreshments during workshops are also included.

We are also able to create a bespoke programme for your own organisation to meet the specific needs of your team if you have 8 or more participants.




It is planned that the workshops will be run at Egrove Park, the residential centre for the Säid Business School, located on the outskirts of Oxford. This is a great learning environment, the facilities and support are excellent and the food is fabulous; early morning pastries, 3 course lunch and afternoon cakes! We have used Egrove for all our recent programmes and know the team there well.


Timing & Programme Size


It is planned to run the workshops once a month in October, November and December, and the dates for these have been confirmed (see below). After a break for Christmas, there will be three further workshops, once a month with dates to be agreed with the early-bird confirmed participants. To provide for the right balance of teaching and participation, the maximum size of the group will be 12.




There will be three tutors on the programme, lead by Dr Paul Hedley who has been an Associate Fellow at Said Business School since 2013, with a particular specialism in leadership development. Paul is an experienced coach, a Director of Alchemy of Coaching and Managing Director of Leadership & Performance Development Ltd. Claire Saunders is an experienced coach, information specialist and researcher. She has over a decade of experience working in the public sector in both development and coaching, as well as experience in the commercial and charity sector. Penny Tunnell is an experienced Business Development Advisor and Executive Coach, particularly with high growth SMEs. Penny has helped the senior teams of more than 50 businesses in the past few years achieve their goals, and has a broad corporate background across public, charity and commercial sectors.


The benefits of including coaching in the programme


We believe that adding 1 to 1 coaching to the programme and making it an integral element has a number of significant benefits:


  • It helps to embed learning
  • It enables the setting of higher stretch goals as these can be followed up in the 1 to 1 sessions
  • It provides the opportunity to work on issues inappropriate to a ‘classroom’
  • It creates opportunities to link learning more directly to their work place as the coaching could take place at their place of work (if a suitable confidential space is available)
  • There will be an opportunity for participants to extend their coaching beyond the 4 sessions included in the programme and this will be quoted on an individual basis




It is planned to run two programmes a year, one starting in the Spring and one in the Autumn. Usually the Spring programme runs for 6 months, one day a month, from January to June, and the Autumn programme starts late September/early October with 3 one-day workshops before Christmas and 3 afterwards.


Dates will be agreed with the early confirmed participants. To provide for the right balance of teaching and participation, the maximum size of the group will be 12.


Contact and Booking


To book a place or to hear more about the programme please contact Penny Tunnell on 07921 744121 or email penny@pennytunnell.co.uk